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1910 Fruitgum Company

About 1910 Fruitgum Company

Originally Jeckyll & The Hydes, 1910 Fruitgum Company was one of several bubblegum pop bands of the late 1960s that was aimed at the tween market looking for fun songs with simple hooks and elementary lyrics in contrast to the deeper and darker psychedelic rock most associated with the era. Many bubblegum pop bands were masterminded by Buddha Records' in-house music producers Jerry Kasenetz and Jeff Katz, including 1910 Fruitgum Company.

The band became a household name in 1967 in the US, UK and Australia when their first single “Simon Says” became a top 5 single in all three countries. The following year saw “1, 2, 3 Red Light” become their second US top 5, and their third and final one came in 1969 with “Indian Giver”. All three songs sold over a million copies and the band would score a total of five top 40 US hits before disbanding in 1970. The peak years of the bubblegum pop era ended soon after.

In 1999, founding member Frank Jeckyll brought the act back on the road with new members. As of 2016, he was still keeping the legacy of bubblegum pop alive by touring as 1910 Fruitgum Company. The live show consists of performing several hits from various contemporary bands of the era, mixed in with the band’s own singles, to enthusiastic crowds.